About Us

All In Tackle Company was founded in 2016 to develop and manufacture fishing lure scents that can be used on all forms of fishing tackle from soft plastics to hard baits.

Jar Jelly was the first of our products to be developed, and the name is derived from it’s developer Randy “Jar” Hillyer.  It wipes on almost clear so it does not change the color of the bait.  It simply adds an irresistible scent.

In 2019, Tony Sellars of Smoky Mountain Outdoorsman Television requested that we develop a liquid version of Jar Jelly for those fishermen that like to use liquid scents.  All In Tackle developed Jar Juice for this application.

All In Tackle also wanted to expand and offer quality apparel on our website.  We wanted to co-brand with a company known for their exceptional apparel and other products.  In 2019, we met with and found that the True Timber team far exceeded our expectations and so did their products.  They include products and apparel for fishing, boating, hunting, etc.  As a result, we are now True Timber dealers offering co-branded All In Tackle/True Timber apparel, as well as, our own line of high quality apparel.

Be sure to check out our “how to” tips under Quick Links and watch Randy on Smoky Mountain Outdoorsman Television on the Pursuit Channel.